Many of us launch a business, or take over one, without a clear plan for moving it forward. And these days, with the media world rapidly changing, any plan must be monitored and updated to ensure it meets the expectations of an ever-evolving audience and taps newly emerging revenue streams. We will help you do that.
Every business needs a sound marketing plan in order to survive and thrive. We will help you identify your target market and develop a plan to reach it. That plan will include a research-driven public relations strategy and advice on how to execute it.
It your business is in. decline and looks to be no longer viable, don't give up! Contact us. We've had hands-on experience turning around several failing media entities and making them thrive. That old saying "Where there's a will, there's a way," means something after all. We'll prove it.
We recommend the consultative sales approach, which helps you build a solid and long-term relationship with your clients for both your benefit and theirs. Commission structures, base salaries, sales team organization, we've done all of that and more.
Henry Scott has himself hired many people and spent a number of years working in executive recruitment. That included training in using the Hogan Assessment, the best tool for figuring out what's really behind that smiling gal or guy you're tempted to hire but not sure about.
We're humans, which means none of us is perfect. And sometimes we need some help figuring out how to move in the right direction. Henry Scott has extensive experience in that, coaching not only individual executives but resolving inter-organizational disputes.