That would be Henry (Hank) Scott, who has been in the media business for more than 40 years, working as a reporter and editor at newspapers large and small before segueing into the business side, where he has served as marketing director for several news organizations and as vice president for new media / new product development at The New York Times. In that role Scott took The Times online for the first time in 1994, oversaw the launch of its first foreign-language edition (in Russian, in Moscow), created a foreign-language newspaper ad network, and worked on plans for products in countries as far away as Argentina and China.
Henry has provided consulting services through his Gansevoort Media, which he later sold, and the interMediator group, which he has rebranded as Media Maven.
We have a large list of clients, which includes newspapers such as The Wall Street Journal, the Dallas Morning Herald, Metro International, the New York Observer, Dagsbrun Media, the Tampa Bay Times and more. Digital clients have included Prodigy, Direktpress/Roxen, the Tampa Bay Times, Adtoma, WHMC LLC and more. Magazine clients have included Out, Complex, Nest, BusinessWeek, and more.
We differ from standard recruiting firms in several ways. For one thing, we use the Hogan Assessment as a screening tool. We also reach beyond the people listed on LinkedIn to find the right candidate for you. And we know, and can show, the importance of diversity in the recruiting process.
Media Maven is data driven. Unlike those marketers and publicists who want you to pay them to just place ads and send out press releases, Media Maven first puts together a strategic plan that identifies the audiences you have and those you want to have, a message for each of them, and a distinct way to deliver that message. Then Media Maven executes that plan or helps you find someone capable of doing that.
Since childhood, Henry Scott has loved fixing broken things, whether they be toys or magazines, or digital businesses, or newspapers. He developed a strategy that helped a nearly bankrupt magazine quadruple its revenue in three years, making it profitable so the owner could sell it. During the Great Recession, he implemented a content and sales strategy that helped a failing alternative weekly actually increase its sales revenue. If it's broke, Media Maven can fix it!